Khloe Kardashian is entering the world of snacks.
This January, Kardashian released a kettle corn popcorn brand known for its “Khloud dust.” The dust is a milk protein isolate which aims for a healthy and tasty snack that you can pair with your Starbucks drink. The popcorn is available in three different flavors, Sweet & Salty, Olive Oil & Sea Salt, and White Cheddar. It’s made with simple ingredients avoiding seed oils and artificial additives, according to Khloud foods.
Khloe Kardasian is most notably known for her role in “Keeping Up With The Kardashians.” She gained her fame in 2007, alongside her sisters, Kourtney, and Kim Kardasian, and Kendall and Kylie Jenner. Since, she has co-hosted the second season of “X-Factor” in 2012 with Mario Lopez. She has also navigated through a marriage with former NBA Los Angeles Lakers player Lamar Odom that ended in 2016. Kardashian balances and an off-and-on relationship with Tristian Thompson, who played with the Cleveland Cavaliers in 2024-2025, and with whom she has two kids: True, who is seven years old, and Tatum, who is three.
Maddie Youmell, a high school student from Easthampton Mass., enjoys the social media star’s tasty snack.
“I saw it at Starbucks and wanted to try it,” Maddie said. ‘It tasted very good, I got the sea salt popcorn and it was a healthy snack before I had dance. I like how it has protein in it which makes me feel like it’s a more healthy option.”
Meredith Craven, a dancer from The Hackworth School of Performing Arts, in Easthampton, believes Khloe’s popcorn is another addition to her success.
“Khloe Kardashian also has another brand, ‘Good American,’ which offers a variety of clothing sizes that fits all women no matter what shape or size,” said Meredith, a senior at South Hadley High School. “I tried some of her popcorn and thought it tasted very good. It was similar to other popcorns on the market but I wanted to give it a try because of the added protein, hoping for a positive outcome during dance practice.”
Gianna Pasquini, a worker at the Easthampton Starbucks, has noticed mixed feelings from customers.
“A few other people from work have tried it and don’t really like it,” she said. ” I have heard that there is a lot of hype about it. People haven’t necessarily bought a lot of it at our store because I think there is a lack of promotion. I do know that at larger stores people will buy it.”
Khloe is facing backlash from due to the overall marketing of the popcorn and how it dropped surprisingly. According to Parade, individuals are saying that its unnecessary and “no one asked for it.”
