Bad Bunny is set to make history during the halftime show this year.
The Puerto Rican artist has confirmed his performance with Apple Music this coming month. He is the first Latin artist to play at the Superbowl solo. Bad Bunny is expected to deliver his top hits and more including “Titi Me Pregunto,” “Me Porto Bonito,” “DAKITI,” and “Ojitos Lindos.” He has a lot of riding on his performance as the expectations were set high after last year’s performance from Kendrick Lamar.
On Sunday Feb. 8, 2026, Superbowl LX is going to be held at Levis Stadium in Santa Clara, Calif. The New England Patriots and the Seattle Seahawks will face off against each other after phenomenal seasons. The Patriots and Seahawks 2025-2026 season final record were both 14-3-0. In 2015, the two teams faced off against each other in Superbowl 49 while the Seahawks fell just short and the Patriots took home the title, 28-24.
An estimated 127 million people are expected to watch the Superbowl while a 30 second ad costs about eight million dollars.
Benito Antonio Martínez Ocasio, also known as Bad Bunny was born in 1994 in Bayamon, Puerto Rico. He’s known to his fans as the “King of Latin Trap,” who will not receive any direct commission from the NFL but rather exposure to the millions of people watching.
Jonny Scagel, a University of Alabama student, thinks that the halftime show is a key part of the game, nearly as important as what goes on before and after.
“I am absolutely watching the halftime show,” he said. “It’s a staple, when you think about the Superbowl, you think about the halftime show, who’s performing, and how good the performance is.”
Camilia Gonzales Hudson, a Williston student from Cabo, Mexico, is excited to hear a Spanish artist perform music.
“I am excited to see Bad Bunny perform over other artists because I know a lot of his music,” she said. “I wouldn’t say I’ll enjoy it more because it’s in Spanish, but it will be fun to see a Spanish speaking artists preform.”
Darlenia Kokoszka, a native Spanish speaker from the Dominican Republic, thinks his performance will kick off discussions.
“I think his performance is great precisely because it sparks conversations,” she said. ” Being the first Latin male solo artist at the Super Bowl is a huge deal, and it’s going to shine a spotlight on Latino music. It’s awesome for young Latinos to see someone like Bad Bunny representing them on a massive platform.”
In July 2025, Bad Bunny played alongside Adam Sandler in Happy Gilmore 2 as a caddy. The character he played was named Oscar Mejias; the role marked a breakthrough role for the singer. Other celebrities that were in the movie include Travis Kelce, Alix Earle, Post Malone, and more. According to Facebook, there have been reports that Bad Bunny taught Sandler how to dance on set.
On Sunday, Feb. 1, Bad Bunny won Album of the Year for Debi Tirar Mas Fotos at the Grammy Awards.
