The “clean” look you’re all seeing as part of fall’s new fashion might be the result of one socialite’s recent wedding.
Sofia Richie Grainge, an influencer and model, set the tone for fashion in the fall with her “clean girl,” “no makeup- makeup” look, inspiring many girls in high school and college to wear slick back buns or ponytails and neutral colors like black, white, brown, and grey.
If you have been on social media at all this past summer, you have most likely seen content surrounding Richie Grainge’s wedding. The grand wedding was also documented in Vogue magazine.
The 25-year-old influencer from Los Angeles, California, married Elliot Grainge on April 22 at the luxurious Hotel du Cap-Eden-Roc in Antibes, France. Grainge kept her followers updated with “get ready with me” videos throughout the entire wedding weekend, showing us all her glam for each event. Elliot Grange is the founder and CEO Of 10K Projects, a record label, that represents artist such as Trippie Redd, Tekashi 6ix9ine, and lann Dior.
Chanel custom-made Grainge three dresses for the rehearsal dinner, after party, and of course the wedding ceremony. Grainge wanted these dresses to be elegant and timeless along with the wedding itself; the look of the parities is now contributing to the neutral colors and gold jewelry trends we are seeing all over campus.
Grainge has two million followers on TikTok and 11 million followers on Instagram. She is the daughter of Lionel Richie, a famous singer, songwriter and record producer. Grainge has been in the public eye since she was a child, due to her father’s fame, and first started modeling at age 14 with Teen Vogue. Since then, she has modeled for Chanel and Michael Kors, and been featured in many magazines such as Elle and Vogue. Her half-sister, Nicole Richie, was Grainge’s maid of honor and wore an vintage Donna Karan dress.
This new fashion trend is in high contrast to last year, when the preppy style was popular. It’s time we retire the pastel colors that brands like Aviator Nation, Love Shack Fancy, and Golden Goose advertise and move onto different, more timeless brands.
Daliah Elvin, a senior at Williston, thinks Grainge has influenced her fashion and overall lifestyle.
“She elevated and set a new precedent for what classic and elegant looks like,” Daliah said, “Her style in general has been an inspiration for me, and I hope to be like her and marry a rich Jewish man.”
One of the most known trends Grainge started is the “Sofia Richie Bun,” also known as the slick back bun. She posted a “get ready with me” TikTok on September 2, with a tutorial on her slick back bun that got 26.5 million views. Grainge later called the bun is a “lazy girl” hairstyle she can do quickly when in a rush.
Elle Ash, junior at Williston, often wears the slick back bun for the same reasons as Grainge.
“They are super easy and take me less than five minutes, but are also sophisticated and classy,” Elle said.
In Grainge’s “get ready with me” videos on TikT0k, fans noticed that she does not wear bold make up. Instead, she wears a minimal amount of makeup that makes it seem like she does not have any on. She uses strictly liquid makeup, creating a glowy base to her skin that appears natural. Her aesthetic choices have clearly inspired others to take a similar approach.
Gus Brown, a junior, thinks the brand Glossier, and specifically their “Drunk Elephant Bronzing Drops” never fail to radiate this glowy look.
“Glossier is a cleaner brand, and it has really reliable products,” Gus said. “Although the ‘Drunk Elephant’ drops have a lot of dupes and are expensive, they never make me break out and make me look tan, so that is a bless up.”
Sephora, a popular beauty retail store, has recently added a section to their website called “Clean Make Up.” This section includes products from Saie, Glow Recipe, LYS Beauty, and many more.
Charlotte Tilbury cosmetics has been on the rise in the makeup industry as well. Specifically, their bronzer and Hollywood Contour Wand. But Charlotte Tilbury has been very controversial in the makeup industry; some that swear by it and others that do not think it is worth the money. Elf made “dupes,” knock offs are similar to the Charlotte Tilbury products, but going for between $5 and $20.
Gus has many Charlotte Tilbury products and does not see the hype around it.
“Lowkey the Charlotte Tilbury bronzer is not as pigmented as I would want it to be, and doesn’t last that long,” she said. “For the price, I would think that it would be a better product.”
Charlotte Tilbury products are $50-$400.
Neutral colors are the staple of any outfit. If you are going to wear a colored piece of clothing, then you need to pair it with a neutral color. Neutral colors give off an effortless style that still makes you look put together.
Gray, black, white, and brown help give a sleek and timeless look. They can be paired with any other color, and are a necessity to your wardrobe.
Daliah thinks that Aritzia is the perfect place to shop in order to achieve this elegant style.
“Aritzia is my favorite brand because there is so much variety but all the pieces are very basic so they will stay in your closet forever,” she said, “Brandy Melville is also good and more affordable, but it has less of a selection.”
These neutral colors contradict the past preppy pastel colors that were in season this past spring and summer. The preppy style has been toned down to a simpler style.
Daliah is in favor of this aesthetic switch.
“l thinks it’s classier and I like it a lot better than the preppy style since its more toned down and more timeless,” she says, “Timeless and basics are all you need in your closet this fall.”
