The Willistonian, Est. 1881

Snapchat Takes Flak for Controversial Ad

Controversial+Snapchat+ad.+Credit%3A+Twitter.
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Snapchat Takes Flak for Controversial Ad

Controversial Snapchat ad. Credit: Twitter.

Controversial Snapchat ad. Credit: Twitter.

Controversial Snapchat ad. Credit: Twitter.

Controversial Snapchat ad. Credit: Twitter.

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A controversial recent Snapchat advertisement about two celebrities tshocked and upset many of the social media site’s fans.

The question, posted March 12, asked, “Would you rather slap Rihanna” or “punch Chris Brown.”

In 2009, Brown was involved in an assault case in which he plead guilty to assaulting Rihanna, who was his girlfriend at the time.

Rihanna responded to the ad with a scathing Instagram post:

“Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance but I know you ain’t that dumb. You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it.”

Snapchat followed up with a comment: “We are so sorry we made the terrible mistake of allowing it through our review process.” They went on to say that they were, “Investigating how that happened so that we can make sure it never happens again.”

Many fans commented that they would delete the app if Rihanna suggested to do so. Snapchat already took a hit earlier this year when Kylie Jenner negatively commented on the new update that many people were upset about. The company lost a total of $1.3 billion after Jenner’s comment.

Many, if not all, of Williston students use Snapchat. The Willistonian was eager to ask people whether or not this event affected their use.

Ainsley Holman 18′ said, “The ad on Snapchat was ridiculous because it really discredits abuse victims and makes domestic violence seem like a joke.” She added, “Snapchat approved an ad that makes light of domestic violence, which is awful.”

Ainsley agreed that tastemakers like Rihanna can have a wide-ranging influence when they take public stances on issues. Rihanna’s sphere of influence extends beyond just social media.

“I like her; I listen to some of her music,” Ainsley said. “However she is really influential in the makeup and fashion world as well.” [Rihanna recently released a line of makeup called Fenty Beauty.] “So I’m more of a fan of her in that sense.”

Ainsley said the Snapchat snafu has made her reconsider her own participation on the app.

“Snapchat has become really problematic lately and this incident is just making the brand look worse,” she said.

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Snapchat Takes Flak for Controversial Ad