Emily Crovo, a proud Williston alum, is making a name for herself at Holy Cross, and gaining sponsorship deals in the process.
Crovo, from Melrose, Mass., graduated from Williston in 2023 as a beloved member of the Williston community. She was a three sport varsity athlete, playing soccer, hockey, and lacrosse. Now in her junior season as a Holy Cross Crusader, Crovo has recently been named Captain of the Women’s Hockey Team, and also scored a brand deal with Wears Woody.
Crovo’s accolades speak for themselves: during her senior year at Williston she was the team captain and named the hockey team’s MVP. In 2023, Crovo was named New England Hockey Player of the year. According to the Holy Cross women’s hockey website, she achieved her 100 point milestone while she was at Williston, ending her senior season with 42 goals and 63 assists, for 105 career points.
This newest venture takes Crovo off the ice, however. Wears Woody, founded in 2013, is a Cape Cod, Massachusetts-based lifestyle clothing company, and has picked Crovo to represent the brand.
Crovo loves the opportunity, especially as a fellow Bay State resident. “It’s pretty cool, and it’s awesome to be a part of a brand that’s local to MA,” she said.
Crovo told The Willistonian how the partnership was built.
“A Holy Coss alum who played men’s hockey (Mike Brennan) works with the company and a connection was made with him, my coach, and myself about interest in a possible brand deal,” she explained.
Since the deal was inked, Crovo said she has had the chance “to be involved in not only showcasing Wears Woody’s apparel but making connections with alums (I attended the men’s ice hockey golf outing to represent Wears Woody). It’s kind of like an internship and a life skills opportunity I feel.”
She feels the brand deal has already taught her important life lessons “about building connections, networking, [and] spreading word about the company (via social media, word of mouth, emails).”
Crovo said she is now the point person “in terms of the Williston and Wears Woody collab,” and to make that happen she’s been coordinating with Associate Athletic Director Melissa Brousseau and Wears Woody founder Brennan on how to get it started.
“I’m really excited to see Wears Woody go to Williston,” she said.
Catie Putt, a senior from Norfolk, Mass,. played soccer and hockey with Crovo. “She made every day a lot of fun,” Putt recalled. “She could tell if someone was upset or off, she knew how everyone was doing.”
Catie felt comfortable and seen with Crovo as her captain. “She took people under her wing without singling them out,” she said. “She led by example and was a very hard worker and overall nice person to be around. She was so positive and taught me to be grateful for everything.”
Christa Talbot-Syfu, the longtime Head Coach of the Williston Girls Varsity Hockey team, guided Crovo for her four years on campus. She echoed Catie’s belief that Crovo has earned every chance she’s been given by virtue of her hard work and positive attitude.
“She was a kid who worked incredible hard,” Talbot-Syfu said. “She did things with a big smile on her face. Made other kids around her better by having a great sense of humor and working hard and never letting anything really get to her. She had a really great balance about her.”
Coaching Crovo for four years Talbot not only saw the impact she had on the hockey team but in the Williston Community too.
“When you work with teenagers you see how some of their skills will translate,” Talbot-Syfu said. “I figured she would be a captain and somebody who would really help a program because that is what she did at Williston,” she said.
